Creating a fanpage in Facebook is just the 1st step of facebook promotion. The next and most important part is getting people engaged to your page who will help to promote your product. Now how you can increase the fanbase for your page.
Here are 10 killer tips.
1. Facebook Ads
Running Facebook Ads is the best way of getting genuine fans. Facebook ads are cheap and easy to manage. If you set proper demography you can reach your target audience very easily.
2. Add Facebook Fan Box in your site
Adding a Facebook Fanbox to your site actually builds trust. The photographs and usernames of the people who liked your page increases confidence and you get more fans for your page.
Create a blog where you can regularly post articles and write ups on your business. Use widgets to connect the blog with Facebook Fan Page. Don’t lose the visitors of your blog rather take them to the facebook fanpage.
4. Send a News Letter
Send an e-mailer/News Letter to your customer base with some special offers announced in Facebook. To avail the offer the minimum criteria is the person has to like the page. It’s a very effective way to generate quick fans. Most importantly don’t forget to add the fanpage link in your signature.
5. Use facebook like page link in all types of advertisements
Apart from online marketing if you are running in offline campaigns like News paper ads, Billboards, Leaflets and other stuff don’t forget to place the fanpage link over there. Here also you can make some gift announcements and encourage the people to join your fan page.
6. Running Referral Contests
Announce some awards and contests for each member who will refer other people for liking your page. You can create this by using facebook apps.
7. Take help of pages like “Promote My Fan Page”
There are few pages in facebook like https://www.facebook.com/PromoteMyFanPage and https://www.facebook.com/fanpagepromote that helps to promote your page in facebook and get more fans for you. But always read the terms and conditions and understand how the promote your page before you use these feature to increase your fanbase.
8. Add Facebook Connect button to your site
Once you had set up your “like” page in Facebook you must have a link to that page from your site. The link should be a logo of Facebook so that the audience can relate. Keep the logo in the header of the page so that it has a proper visibility. Once clicked then open the fan page in a new window. Opening in the same window may result to loss of visitors to your site.
9. Link with other social Media Profiles
Where ever you have a profile, may it be your official or personal, always have a link to your facebook fanpage. These acts as gateway of visitors and very shortly you will gain huge number of fans
10. Create an attractive landing page
Create some good graphics as a welcome page for non fans. The graphics should indicate the the “like” button to the user and should explain the benefit of liking the page.