Written on Jan, 15, 2014 by in | Leave a comment

  If you are considering growth in referral traffic to your website as a success parameter of Social Media Marketing then you are missing out the most important aspect. You should also consider growth in direct traffic as well as organic traffic from Branded Keywords which is the result of Branding Exercise of Social Media. Social Media Marketing without understanding the cognitive behavior …

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Written on Sep, 29, 2013 by in | 3 Comments.

Roadmap of SEO Ahead: So, now it’s announced and known to all that Google has rolled out a major update and named it “Hummingbird”. A lot of discussion is already around the web on what is this all about. Its need less to mention that Hummingbird update is an overall update of search algo of google where the search engine …

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Written on May, 02, 2013 by in | 3 Comments.

For last few years I have been watching a trend where films are being made with direct references from Satyajit Ray’s movies and that is being used as marketing gimmick to attract the public. I am not going into the controversy if that is right, wrong, ethical, unethical etc. But the point I want to raise is even a mild …

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Written on Jan, 28, 2013 by in | 1 Comment.

Google rolled out Panda Update #24 on 22.1.2013.Learn the preventive and rescue techniques. Since January 2012 there has been Panda Updates from Google every month except May and October. In total there have been 15 updates in last 1 year and the last Panda update rolled out on 22 January 2013 that impacted 1.2% of Search Queries. So probably you …

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Written on Oct, 03, 2012 by in | 2 Comments.

“Nirma… Nirma… Washing Powder Nirma…. Pani main raheke bhi iye kam gale.. Dhero kapre dhoye aur Zada Chale…..” I am sure anyone who is of my age can identify this popular Jingle. It rocked in Eighties along with “Hamara Bajaj” and “Lalala” tune of Lyril soap. Time has changed. Jingles has given way to more story centric ads. Approach has …

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Written on Jul, 18, 2012 by in | 5 Comments.

The “Safar” that started on 29th Dec, 1942 came to an untimely sudden end on 18th July 18, 2012. The first super star of Indian Film Industry is no more. After few months of illness Rajesh Khanna left for heavenly adobe leaving his numerous fans , jo unse koi chin nahi paya. Born as Jatin Khanna, Kaka (his nick name) …

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Written on Jun, 12, 2012 by in | 1 Comment.

Joy Mukherjee Penguin update has really caused panic among the companies and many are trying to rule out Link Building completely from their SEO strategy. They are taking time to plan out an alternative and finally they end up losing valuable time doing nothing and giving way to their competitor to climb up the ladder. Now the question is how …

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Written on Apr, 27, 2012 by in | 1 Comment.

This week has been a very eventful week in Search Engine Industry. Many Websites that used to rank high in Google have slipped down to a larger extent and some sites have completely vanished. One of the reasons behind this avalanche of ranking is the Panda 3.5 update rolled out by Google to prevent web spam. If you are an …

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Written on Apr, 08, 2012 by in | 4 Comments.

Hello My SEO friends, Yesterday I had a very bad dream. I dreamt that Google has shut down their business and SEO industry has collapsed. All SEO guys have lost their job in one night span. When I woke up I felt I should share this with my learned friends and take their view as well. What will happen if …

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Written on Nov, 27, 2011 by in | 2 Comments.
Joy Mukherjee, Santanu Mukherjee, joynama

Start Saving: “Stop Leakage of Money”: Few years back one of my favorite pastime was visiting Electronic Stores and asking prices of Laptops and their installment schemes. Returning home first thing I used to do is take a pen and paper and calculate a monthly budget if somehow I can afford the EMI of a Laptop. After couple of years …

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